Carter Williamson Perception Study


Client: Carter Williamson Architects

Location: Sydney, NSW

Year: 2020


Knowing strengths and unique positioning

 

Brief


Carter Williamson is a renowned residential architecture practice based in Sydney’s Inner West. As a practice with promise and a lot of runs on the board, Carter Williamson was looking to understand its positioning in a competitive and crowded market and what changes are needed to tackle a bigger scale of project that would see their business grow sustainably.

 

Approach


Left Bank Co. worked closely with Carter Williamson and its clients to conduct a perception study, using the insights gathered from interviews and qualitative research to articulate the unique strengths of the practices. This insight was then used to explore and identify key areas for future development, focusing the firm’s new business strategy.

 

Impact


At Left Bank Co, we often get opportunities to collaborate with amazing designers and get to know their office and approach intimately. This work has further strengthened our working relationship with Carter Williamson and armed us with useful insights into the processes and considerations around selecting and working with architects.

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