New Business for Property Investor ISPT
Client: ISPT
Location: Melbourne, VIC
Year: 2020
Creating growth for people and places through property
Brief
ISPT invests in property for some of Australia’s largest industry superannuation funds, and more than 50% of working Australians have their super in ISPT properties. Their large portfolio of commercial, retail, logistics, warehousing and residential property creates strong and stable returns for their investors.
Approach
Left Bank Co. were engaged by the new business team at ISPT to support the development of strategic communication documents in pursuit of various new business opportunities. Working across tenders, expressions of interest, and face-to-face procurements processes, our role was to work closely with the team to position ISPT competitively. This scope included understanding the detail and context around each new business opportunity, helping ISPT to build their competitive advantage, and managing the internal team plus consultants to translate their bid strategy into a well-considered and attractive submission.
Impact
The submission materials produced by our team have been compelling visual and evidence-based propositions that effectively and competitively position ISPT as a leading contender. The trusted relationship established over the course of each project has led to ongoing opportunities to work together.